Shopping For Your Life

I saw this video while browsing one of my daily reads. I just really can't believe the madness. Here's the description: They waited for hours on the opening of the new clothing store and then spilled inside, destroying everything. The protagonists of this video footage taken during the inauguration of the first H&M store in Toulouse, France, are all customers waiting to buy the limited edition collection of garments designed by Sonia Rychiel for the Swedish chain.

Now I love H&M as much as the next....

But is it really that serious to endanger your life just to say you were 1st?